On social media, TikTokers and Tweeters – Gen Zers, especially – widely share stories of situationships. On TikTok, videos tagged #situationship have been viewed more than 839 million times, and videos under #situationships and #situationship have also racked up millions of views. References also abound in pop culture: the term appears in popular dating shows such as Love Island UK and in songs, such as Situationship by millennial Swedish singer Snoh Aalegra.