The ability to accurately and quickly monitor cattle location and wellbeing is also a time-saver for busy ranchers – one with important financial implications. Every year, more than 2.5 million cows in the US die from health problems, costing the cattle industry $1.5bn (£1.1bn). Sick cattle also eat and move less, stunting calves’ growth, impacting their ability to reproduce and reducing their value over time.
