at some time late looking across the room and retrieving

of that memory. Once the name is semi-forgotten, then, "at some time later, looking across the room and retrieving what that person's name is – that can be a really powerful event in terms of your ability to recall that name later that evening or the next day", Robert Bjork told us for our book Grasp: The Science Transforming How We Learn. By carrying out a challenging retrieval, you can increase a given memory's storage strength and also increase your chances of retrieving it in the future.