But beyond the general thirst for career guidance, young workers are finding particular appeal in these informal channels, generally helmed by millennial and Gen Z women, that deliver bite-size bits of advice. Experts say this is partly because early-career employees are looking to peers on social platforms and in formats they’re already fluent in. But this may also be because millennial and Gen Zers value relatability in mentors, often more than other factors like years of experience or affiliation with a formal institution. When they feel they can relate to an influencer, they’re open to trusting their advice.
