She looked at more traditional coaching services, but they didn’t resonate with her. “You don't get to learn as much about who you might be working with,” she says. Because she was able to explore social media influencers’ content, she felt like she could get to know the creators. This was especially important to her given that she was going through a hard time emotionally: “I realised social media was where the people I would want to be working with are …That relatability factor played a huge part in it.”
